10 Step Pro-Israel Mobilization Guide

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Mobilizing Against Anti-Israel Activity

By: Hasbara Fellowships Staff

One of Israel’s biggest challenges is international de-legitimization campaigns meant to discourage and isolate the Jewish state. These campaigns are playing out primarily on American college campuses. Are you prepared to defend Israel in the battle for campus opinion?

Here are quick and helpful strategies and resources for mobilizing:

1. Know the facts.

  • Remember the basic points: Israelis want peace, and have made sacrifices for peace. But Israelis do not currently have a partner for peace in the Palestinian leadership, which rejects negotiations, does not recognize Israel as a Jewish state, and encourages incitement against the Jewish people.
  • Also: Israel is a democracy with human rights for all, and like the United States, has a commitment to freedom.
  • Sign up for the Hasbara Fellowships newsletter to receive the latest talking points, news, and exclusive briefings. Learn more about Israel and the conflict via "Issues In-Depth" or "Israel Inside/Out."

2. Table on campus.

  • Set up a table in a high-traffic area on campus to proactively spread positive messages about Israel.
  • HF has many campaigns and materials available, on topics including Hamas terror and the situation in Sderot, the threat of a nuclear Iran, human rights and equality in Israel, and Israel’s contributions to foreign aid across the world. Use our innovative campaigns and materials to engage students about the real path to peace in the Middle East.
  • When tabling, always be friendly and engaging.  Everyone is a potential ally!  If a confrontation seems to be developing, cut it short by exchanging contact info and promising to continue the conversation at a later time.

3. Hold a rally or demonstration.

  • Hold a rally or campus march for peace in the Middle East. Make posters and materials to hand out. Mobilize your pro-Israel group, Jewish community and coalition partners to attend. Hold your event in a public space on campus, and invite campus media to cover it. Contact your HF staff for help.
  • Good resources for signs include Hasbara Fellowships' handouts and fact cards, StandWithUS posters and booklets, and BlueStarPR posters about peace and coexistence.
  • More ideas for rallying and tabling here.

4. Write to your paper.

  • Write an op-ed or a letter in your student newspaper. Enter the op- ed ultimate challenge for cash prizes and recognition.
  • The op-ed can be about anything, but try to tie it back to one of the three core pro-Israel messages: Israelis want peace, Israel’s still waiting for a partner for peace, and Israel is a moral country with human rights.
  • Tips for writing letters or op-eds.

5. Spread the word.

  • Maximize the power of social media to get your message out. Spread online petitions via Facebook and Twitter, and post videos for YouTube.
  • Win prizes for your social activism through Israeland.me, Hasbara Fellowship’s first app, which tracks the number of visitors you can get for select pro-Israel articles and videos.

6. Recruit.

7. Update partners and build coalitions.

  • Building coalitions on campus is one of the best ways to create a large and diverse network of pro-Israel friends on campus.
  • Have a new group you want to partner with? Check out our Milstein coalition building initiative.
  • More tips for building and maintaining coalitions.

8. Get plugged in.

  • Would you like to be plugged into the network of Israel activists on your campus?
  • Contact your Hasbara Fellowships staff to find out about events or initiatives already happening on your campus, or check out our calendar.

9. Additional resource available on our website.

  • More ways to take action, including ideas for creative displays and expert speakers.

10. External links and resources.