"A Strategic Approach to pro-Israel Campus Advocacy"
“Impact Planning” is an initiative that helps pro-Israel campus advocates accomplish long term impact on their campuses that goes beyond a single event or activity.
Why should my campus be an Impact Planning campus?
Well, does your campus want to receive:
- Regular and focused support from the Hasbara Fellowships staff to acheive highly impactful goals?
- Specialized grants unique to Impact Planning schools - up to $3,500 for the academic year?
- Higher priority on Hasbara Fellowships' Israel Advocacy Mission to Israel?
- Unique training from Hasbara Fellowships staff and outside experts?
- Being showcased and promoted on Hasbara Fellowships' social media and newsletters?
If you answered 'YES' to these questions, then Impact Planning is for you!
→ Learn more about "Impact Planning":
"Impact Planning" includes the following model:
- Identifying Areas of Impact – defining the specific areas that if fully optimized will create a “pro-Israel campus” in the long term
- Goal Oriented Planning – creating focused, goal oriented plans in each of the Areas of Impact that will create a roadmap towards long term, lasting impact
- Measurements of Success - defining what success looks like in each of these Areas of Impact, allowing pro-Israel advocates to understand the current status of their campus, areas of need and whether success is being attained
Hasbara Fellowships staff offer expertise in the following Areas of Impact:
- Outreach : Relationship and Coalition Building with non-pro-Israel groups and leaders
- Awareness : Pro-Israel awareness in the public sphere with a focus on:
- On Campus Engagement (Tabling and Programming)
- Social Media
- Campus Media
→ How does Impact Planning Work?
Step 1: Identify the specific needs and opportunities of the campus.
Hasbara Fellowships recognizes that every campus is unique and there is no single approach or plan that fits all. The Hasbara Fellowships Regional Advisor will visit campus to meet with Hasbara Fellows, other pro-Israel student leaders and campus professionals. An in-person and online survey will be provided, allowing for data to be collected about the campus.
Step 2: After the data is collected and analyzed, the pro-Israel students and campus professionals, along with the Hasbara Fellowships Regional Advisor, will choose one or more Areas of Impact (see above) to focus upon.
Step 3: The Hasbara Fellowships Regional Advisor will then return to campus to help facilita te a strategic planning session. In this session, specific and tangible goals will be agreed upon, along with strategies to achieve these goals. Additionally, specific responsibilities will be assigned.
Step 4 - Congrats! You're an Impact Planning Campus: All partners will agree to and sign the plan, celebrating a strategic approach that has the potential to transform the campus for the long term.
Step 5 : Regular reporting to the group and assessment on achievement of goals is necessary to assure success, and will be expected from all participating leaders.
→ What difference does Impact Planning make?
While many pro-Israel advocates are already involved in activities related to the Areas of Impact, Impact Planning approaches them in a fundamentally different way. This can be demonstrated by a comparison of each of these areas before or after Impact Planning.
Relationship and Coalition Building:
♦ Before Impact Planning – Students reach out to leaders and/or groups on campus based on ease of access or in emergency situations; outreach is usually done around a specific program with limited follow-up; little to no defined mid- and long-term goals are set for the relationship, so after an event or program, there is a lack of clarity how to develop the relationship further; relationships are rarely pa ssed on from year to year
♦ After Impact Planning – Students reach out based on strategic importance of groups; relationships are built for the long-term with clear goals and metrics in mind, with programming only coming to help develop the relationship along the way
On Campus Engagement (Tabling and Programming):
♦ Before Impact Planning – Students organize programming based on speakers, etc offered to them by outside organizations or by the attractiveness of each individual speaker, film, etc; initiatives rarely have common themes or messages, and often lack a follow-up plan; initiatives often are geared towards pro-Israel students, as opposed to reaching the “undecided’s”
♦ After Impact Planning – Clear goals and messages are developed from the beginning, before specific programming or a calendar is considered; each program fits into the overall plan and builds from one program to the next
♦ Before Impact Planning – students write and submit editorials to the campus newspaper, often in response to anti-Israel editorials published; students attempt to gain campus media coverage of their events
♦ After Impact Planning – students create a plan for the amount and messaging of campus media coverage that is appropriate for their campus; pro-Israel students build relationships with campus media editors and writers; pro-Israel students join the campus newspaper in official positions
♦ Before Impact Planning – Students use social media to advertise their
♦ After Impact Planning – a mid- and long-term plan, with tangible goals is created for social media use; various types of social media are used to reach different audiences; social media is used to communicate a message to the general student body, not just internallycampus programming or to share information, articles, etc within their pro-Israel group
To learn more about Impact Planning, email us at firstname.lastname@example.org