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Upcoming Events

  • Tabling at DePaul University
    Date: 21 February 2012 00:00 to 22 February 2012 23:59
    Come stop by the Lincoln Park Student Center to see "Peace Week" tabling in action!
    University: DePaul University
    Sponsors: Hasbara Fellowships, Israel Advocates
    more >>
  • Israel Peace Week at Boston University
    Date: 21 February 2012 00:00 to 24 February 2012 23:59
    IPW comes back for another successful year at BU
    University: Boston University
    more >>
  • testing
    Date: 22 February
    this is a test (hg)
    Sponsors: my sponsors
    University: my univ
    more >>
  • Follow Me: The Yoni Netanyahu Story
    Date: 22 February
    Sponsors: Columbia/Barnard Hillel, Hasbara Fellowships
    University: Columbia University
    more >>
  • Crossing the Line: Defeating Hate Week
    Date: 22 February
    Sponsors: Hasbara Fellowships, Rutgers Hillel, Rutgers Center for Israel Engagement
    University: Rutgers University
    more >>
  • Israel Peace Week @ NYU
    Date: 24 February 2012 00:00 to 04 March 2012 23:45
    Sponsors: Hasbara Fellowships, Gesher @ NYU, Iranian Jewish Club
    University: New York University
    more >>
  • Zion Uness on Ethiopian Communities in Israel
    Date: 26 February
    Sponsors: African Students Union, CAMERA, ZOA, Hasbara Fellowships
    University: New York University
    more >>
  • Guess Who? The Melting Pot of the Middle East
    Date: 27 February
    Sponsors: Rutgers Hillel, Rutgers Center for Israel Engagement, Hasbara Fellowships
    University: Rutgers University
    more >>
  • "Answering the Most Difficult Questions" at DePaul University
    Date: 27 February
    Come hear Midwest Coordinator Daniel Cohen answer the most difficult questions about Israel!
    Sponsors: Hasbara Fellowships, Israel Advocates
    University: DePaul University
    more >>
  • "Voices from El-Sayed"
    Date: 28 February
    Buckeyes for Israel will be screening the movie "Voices from El-Sayed"
    Sponsors: Hillel, Hasbara Fellowships, ASL Department, Consulate General of Israel to the Mid-Atlantic Region
    University: The Ohio State University
    more >>
  • Voices from El-Sayed at University of Illinois at Urbana-Champaign
    Date: 28 February
    Watch the documentary about the largest deaf Bedouin community in Israel and afterwards have a discussion with the film's director, Oded Adomi Leshem
    Sponsors: Israel Illini, Department of Speech and Hearing Science, Hillel, Jewish Agency, StandWithUs, Hasbara Fellowships
    University: University of Illinois at Urbana-Champaign
    more >>
  • Tabling for IPW
    Date: 29 February
    Bearcats for Israel will be tabling to spread the message of peace on their campus
    Sponsors: Hasbara Fellowships
    University: University of Cincinatti
    more >>
  • "Communicating Effectively for Israel" at Drake University
    Date: 29 February
    Come hear Midwest Coordinator Daniel Cohen speak about how you can communicate effectively for Israel at Drake University
    Sponsors: Leib Bolel
    University: Drake University
    more >>
  • Ethiopia to Israel: Operation Moses Firsthand
    Date: 29 February
    Sponsors: Hasbara Fellowships, Rutgers Center for Israel Engagement, Rutgers Hillel
    University: Rutgers University
    more >>
  • Hear D-Brad Schneider speak about the US-Israel Relationship at DePaul University!
    Date: 6 March
    Brad Schneider is a Democratic candidate for the 10th congressional district House of Representatives.
    Sponsors: Israel Advocates
    University: DePaul University
    more >>
  • Tufts FOI Hosts Speaker David Keyes
    Date: 7 March
    David Keyes will speak on human rights in the Middle East in the background of the Arab Spring
    more >>
  • Hadag Nahash concert at Ann Arbor!
    Date: 7 March
    Come hear the Israeli band Hadag Nahash play a concert as part of Israel Peace Week!
    Sponsors: Hasbara Fellowships, American Movement for Israel, Student Government, University Music Society, StandWithUs
    University: University of Michigan
    more >>
  • Hadag Nahash in Somerville
    Date: 8 March
    As a part of Boston Jewish Music Festival, Hadag Nahash will be performing in Somerville
    University: Tufts
    more >>
  • Hadag Nahash in Somerville
    Date: 8 March
    As a part of Boston Jewish Music Festival, Hadag Nahash will be performing in Somerville
    University: Tufts
    more >>
  • Step Up for Israel Film Series
    Date: 13 March
    Sponsors: HF, JerusalemOnlineUniversity and Community Relations Council of Metrowest Jewish Federation
    more >>
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Mission and History

Home » Resources » Campaigns » Israel Peace Week » Mission and History
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In January 2010, a group of pro-Israel student leaders trained by Hasbara Fellowships developed a powerful and innovative campaign to educate their peers on campus about Israel’s efforts for peace.

Called “Israel Peace Week,” the initiative was designed to counter the growth of “Israel Apartheid Week” across US campuses. While IAW organizers were preparing to demonize Israel, pro-Israel students launched an earlier, more positive campaign with a simple message: Israel wants peace and has demonstrated its willingness to make painful sacrifices for peace. The initiative also explored options for peace, existential threats to the Jewish state, and the values and accomplishments of a thriving Israeli democracy in an otherwise despotic region.

Within just a few weeks, pro-Israel students at 30 universities had volunteered to organize “Israel Peace Week” on their campuses in spring of 2010, lining up events, speakers, materials, funding and community support. The initiative grew to include 50 universities in 2011.

The goal of “Israel Peace Week” is to reach a wide campus audience with a positive, yet meaningful message about Israel.  This raises the perception of Israel on campus, and also offsets the negative effects of “Israel Apartheid Week.”

The campaign has been largely successful, both among pro-Israel students and the wider campus community. Many pro-Israel students seek a direct method for countering the outrageous claims and displays of “Israel Apartheid Week.”  The initiative offers significant opportunities for engaging their peers, who may not be interested in hearing about conflicts, but may be more receptive to hearing about solutions for peace. Pro-Israel students distribute information and engage in conversation with a diverse crowd in the central areas of campus. They also hold events about human rights and democracy in Israel, which provide a forum for building coalitions and relationships with other campus organizations who promote similar values. Social events and giveaways, as well as the enthusiastic and clever use of social media, create a dynamic ‘buzz’ on campus. The idea of having an entire week of events is a great public relations strategy, so it is relatively easy to get media coverage. On a number of campuses, “Israel Peace week” has become the largest and most successful annual pro-Israel initiative.

Israel Peace Week Founders

Arielle Adler, Boston University

Jonathan Dress, University of Cincinnati

Brooke Katz, Johns Hopkins University

Anna Richlin, University of Rochester

 

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